How important is a domain name to your business?
Oh, its not especially important if you are expecting all your traffic to come from search engines and you have a site that has used Search Engine Optimization (SEO) effectively.
But what happens when you want to post a link and the full URL is listed? For some businesses that have chosen to operate their online business as a subdomain of an existing site service this URL can be especially long and may only refer to your business toward the end of the link.
If you can adapt your web address through html coding you can make your link say something like Click here for the best in leather shoes, however the website address is still problematic which is likely why you feel inclined to hide it under a link code.
This scenario can also be problematic if you want to advertise your website in off site advertising. For instance if you want to invite a radio audience to visit your site wouldnt it be much better to say something like, Visit us online at www.thestoreofchoice.com or do you have extra funds to pay for an advertisement that includes all the dashes and hyphens, domain and subdomain names that come...