Because of the high value placed on website domain names there are a segment of web users that will simply guess your domain name (if there is sufficient buzz about you and your product line). These users simply bypass the search engine in favor of a best guess.
Yet you will still find some online businesses using very long domain names either because they dont know better or because they are piggybacking off a free website developer. Either way there is a reduced customer confidence in hard to remember domain names.
In some ways it would be like a business calling itself The Furniture Store Just Two Blocks West of the Chicken Place on 14th Avenue and Just East of the Convenience Store on Maple. We would much rather remember the store as Furniture Tech than try to remember a name that is 22 words long.
Imagine trying to visit a search engine and coming up with http://www.search.onlinesearch.investments.protocol.com/futures
It is amazing to me how many people will sacrifice a prominent domain name in favor of short-term savings. The end result is often a struggling business website because the business is buried in a labyrinth of sub...
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