When choosing a domain name, it is tempting to choose a name based on convenience or to accept a suggestion from the domain provider. Which approach is right?
Maybe neither proposal is entirely appropriate.
The more pristine your domain name the easier it will be for potential customers to find you. If, for instance, your business were named Ed’s Grommet Shop, you would likely do best to acquire a domain that is very simply named www.edsgrommetshop.com . The use of hyphens or underscores is confusing for visitors.
Some netrepreneurs will also try to find a domain name that accentuates a ‘cute’ factor. They might look at a name like www.grommetsrus.com or www.yeswehavegrommetstoday.com. The result is a cute name that is easily forgotten.
You might even try abbreviating the name such as www.edgromshp.com Invariably your abbreviation will be different than the way others might shorten it. In the end your potential customers remain confused.
If you are still working on the development of your online business it might make sense to investigate several business names and discover which names might be available as a domain...
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