If youre like me you dont like to exaggerate, in fact, quite the opposite, I prefer to understate things and let the facts and results speak for themselves. In the internet marketing game however, if you dont tell people that your product is better than the next persons and list all the reasons why, youll end up losing out because your customer never had a chance to see for themselves why your product was so good and the obvious choice when compared to your competitors.
This means that, you guessed it, your product has to be the best on the market or at least, beat your competitors in the major areas that appeal to your target market. For example, Rapidforex is a leading foreign currency trading course, arguably the best available anywhere. The course teaches everything that any of the other Forex courses teach plus additional unique techniques. The competitors products were a sounding board to use the principle of exaggeration. That is, by knowing what was on the market and aiming to beat competitors in every area, the product had to match up to what was promoted! And it did.
Other Forex courses offer up to 30 page ebooks free and Rapidforex created a free...
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