Dont Suffer From Paralysis Through Analysis Over Your Sales Copy
Are you paralyzed because you arent sure your sales copy is good enoughso you keep on tweaking it, but never activate it? If your answer is yes, keep the faith.
Nothing can stall your online business more than in-action. You cant steer a ship that isnt moving. So what you have to do is keep your ship movingeven if its the wrong direction. At least if your ship is sailing in the wrong direction you have the momentum to make a U-Turn. If your ship is motionless (paralyzed?) your stuck. Lets look at possible solutions to your dilemma.
First make sure you have enough traffic on your site to determine your conversion rate. You cant analyze the quality of your copy in your head or in a vacuum (hmmmis your head a vacuum?). The only way you can evaluate copy is by conversion rate. You cant get an accurate measure of your conversion rate unless you have an adequate traffic flow (ex. 500 visits a day). If you have enough traffic, put your copy out there and see how good your conversion rate is. You yourself cant guess whether your copy is attracts people because you might not think like other people....
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