Membership web sites are great ways to make residual income. Selling information via password protected web sites is a big business, and it has a low barrier to entry, and minimal operating costs. Unfortunately, you aren’t the first, or even the thousandth person to realize this. What do you do?
While it’s a hot business model, not every membership site will pull people in, and even the ones that do, some don’t make a lot of money. There have been far more failures than success stories with membership sites, though part of that is simply keeping track of expectations. The single most common site crippling and business killing factor though, will surprise you. It’s something so elementary that you’ll smack your forehead and wonder why people make this mistake, repeatedly.
It’s failing to do the market research to ensure profitability.
It’s not rocket science. You need to sell what people are already inclined to buy. Don’t reinvent the wheel. Don’t do this for art’s sake it’s commerce.
Identify your target market. Sell them what they’re already buying (and thus, already want)....