E-Commerce landing pages are like front doors friendly, easily accessible and an invitation to the visitor to enter. Thats how you want cyberspace visitors to perceive your landing page. You are selling products and/or services on your e-Commerce site, and you need to have a landing page that invites readers in to take a look. There are some tips that you can consider as you build your front door to make it as friendly and inviting as possible.
Once the visitor clicks on your well-placed ad, he enters your landing page, your front door. His/her eyes go immediately to the area above the fold and to the upper left side of the screen. Put the information there that you want your visitors to see first. Write headlines that pop. Dont add fluff; make sure the visitor knows what you are about. Your message should be clear to the reader, and it should define the value of your product or service. Remember that pictures always speak louder (and frequently more effectively) than words.
Simplify, Simplify, Simplify. Content on your page needs to be organized so its easily followed. Columns help visitors browse your pages, and they help search engines identify who you are. But...
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