Out of all the most crafty marketers you know, the one that just about everyone hates is the spammer, the good news is that Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.
It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering system is getting stronger almost monthly. The amount of Spam that the average everyday user will receive will be cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take...
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