An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.
Its hard to count on someone returning to your web site seven times but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.
The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use but dont be afraid to think outside the box to sign up folks who drop by your web site for a short visit.
Start with a good reason for people to join your opt-in list.
People dont join opt-in lists out of the goodness of their hearts they opt in because youre offering them something of value. What have you got to offer?
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