Once youve drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?
At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. Youre trying to get buyers excited about your products, and thats usually hard but on eBay, if you have the right thing to sell and give enough details, the buyers almost excite themselves.
Technical Details.
Include every technical detail you know, including the items manufacturer, its condition, how big it is, where and when it was made, its history, and anything else special about it. Dont be too boring, though: the best descriptions are written in friendly, conversational language, and show a real knowledge of the item. Whatever you do, make sure you tell the truth!
Remember that most of the people wholl be buying your item will be just as knowledgeable about it as you are, if not more this is their hobby, and theyre experts. Dont feel like you need to explain the basics of the item: just go into as much technical detail as you can. As a rule, dont write...
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