Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That’s not easy. In this email, I’ll give you a few pointers.
Don’t bother with eBay clichs: There are plenty of eBay auction titles that say things like “Super rare camera wow look low price”. These are stupid things to put in your title, as no-one is going to search for them.
Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it’d help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?
Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles – if it works for them, it can work for you.
Be specific: You should be sure to write the item’s brand and specific model number in the title, as people will often search only for this information. Make sure that you also say...
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