Ebooks Spur Ecommerce

| Total Words: 406

Cartoon strip creator Scott Adams self-published an ebook and found it connected with a larger audience than he expected, “eBooks have been a substantial portion of my total book sales. I’ve reached a lot of readers who don’t like the higher cost of hardcover books.” Adams eBook sold a substantial volume of downloads and placed his work on the eBook Best Seller list.

It is estimated that consumers spent in excess of 12 million dollars in eBook purchases in 2004 with a 20% growth pattern in 2005 and similar growth in 2006.

Major authors are finding significant sales of eBooks in tandem with their hardback or softback print editions. Authors like George Lucas and Dan Brown are to be found at the top of the best-seller lists for eBooks.

When the notion of an eBook in online marketing is discussed it is often treated with the same type of respect one might have felt in the 70s when they subject of mood rings came up. Sure its a novel approach to marketing, but how effective can it be?

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