The use of ebooks has become a huge marketing tool. Im not just talking about the use of electronic books as a means of marketing a product. Ebooks have become a prominent source of marketing information.
The sites that describe marketing ebooks can be a few thousand words long. They are written in a way that may remind you of headline news. These sites can ask questions that stir the imagination without offering full disclosure on any of them. They appeal to the emotional desire to get ahead and the practical desire for low price.
The site is typically full of testimonials, but none of the testimonials provide any real clue as to the content of the ebook, just glowing comments about how lives were impacted because the individual purchased, read and used the information.
The ebook is packaged nicely and the cover shows up often on the site with an icon that typically reads Order Now.
The author presents vague platitudes about the product and encourages the reader by saying something to the effect that the reader could be making their investment back quickly and continue to gain income from using this ground breaking marketing approach but the ebook...
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