The Polar Express is a delightful childrens story that infuses the simplicity of a cultural Christmas with an element of faith. Children ride the fabled express in an effort to reclaim trust in something they no longer believe in Santa Claus.
A pivotal point is evident at the end of the story when a little boy says, I believe after having steadfastly denied the existence of the jolly old elf. The magical world of childhood reopens for the boy and the children passengers he has shared his amazing adventures with and we are left with the very warm fuzzies the author hoped we would feel.
Whether by DVD or by book this story is shared each holiday season to the delight of children around the world.
I think this movie and/or storybook should be read/seen by everyone who decides to venture into the world of ecommerce. In turn this volume will likely be passed along to another generation as a valued edition to holiday stories.
Just like those who have lost the childlike spirit of Christmas it is possible (and even probable) for business owners to become a bit jaded in their view of a new business venture. If these entrepreneurs have been part of business...
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