When you decide to put your ecommerce website together there are a few mistakes that are easy to make, yet easy to avoid.
While the list is rather lengthy we will look at three of the most important.
1. Contact Us
Because of the instantaneous nature of the Internet it is important to place relevant contact information either on each individual page or have one easy link from each page to your contact information.
It may be important to utilize a call service and invest in a toll-free number for your customers. Many ecommerce sites believe that simply providing an email address is sufficient, but it may do little to instill a level of trust in your potential customer if they have to wait hours for a reply. Many potential clients may even leave your website if they dont feel there is an easy means of contacting you.
In lieu of a call center you may invest in an instant messaging system where you or a representative can connect with your client during regular business hours.
The failure of many websites may be tied to their inability to connect with their visitors. The ability to instantly connect with a real person is the human composite...
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