Owning a small business in this day and age is becoming more difficult. The fact is that major franchises, chains and large stores are taking over the little guys out there. Everyday in every small town, people witness the little shops, stores and service providers slipping into the cracks and closing shop. This is sad, especially with all of the tools and resources available on the internet. Using the internet is just another method of advertising, a newer tool in the tool box that these small businesses can use to increase their annual revenue and remain open for business.
Not that the internet is a new tool, its simply not, but it is new to a lot small business owners out in the country struggling to stay alive. To many small business owners, computers and the internet are a scary and uncharted territory for them. These business owners have a false sense of cost and productivity that having a web presence can bring. Not only is it essential to have a website in todays changing market, it is essential to have an ecommerce website that sells all of the products and services a business offers. Trends are leaning towards people using the internet as their own...
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