Accepting credit card orders online is a convenient way to do business, especially for the consumer. There are online businesses that do not use credit card payments, but rather invoice and accept either cashiers check or money orders. However, in most cases this billing process results in a loss of more than half of a sites potential customers.
The reasons many businesses do not like to accept credit cards are many and include financial issues such as transaction fees, discount rates, setup, statement and application fees as well as a minimum monthly fee. Combined this can take a significant bite out of your potential profit.
If you are developing an ecommerce website you may discover some sites for ecommerce development that offer a Merchant Account at no cost. Others may charge as much as $500 for this type of account. What a Merchant Account does is allow those credit card orders to be processed.
The Merchant Account is also necessary to the implementation of many online shopping carts. The two often work together.
One of the most compelling reasons to pursue a Merchant Account is to expand the potential growth of your ecommerce website. With...