What comes to your mind when you hear the term Mashups? It is likely whatever comes to mind will not come close to the actual thought process behind the term unless, of course, you are already familiar with the concept.
The term mashups has been used in both music and software applications. The term generally means mixing two separate media applications into something entirely new. In the world of music that means a new song that might feature Aretha Franklin and Metallica. In the world of software, however, this can often mean a greater degree of function in which two successful software applications work together to create a greater output of information and usability than either could on their own.
In the fall of 2006 both IBM and Google have expressed interest in mashups for online applications. Google is finding users performing mashups of their map program that makes customized locations for websites possible. The addition of IBMs interest may allow mashups to go mainstream.
What this ultimately means for ecommerce may be unclear, but the possibilities are impressive. Mashups may allow for greater interaction with your site software applications and...
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