Think about this. You are planning to engage in eCommerce, to take your business online. So, you need to learn a new set of business rules, a new way of doing things, because online business is different, right?
Well, actually, no, not really. You still have a product or service to sell. You still have a store with a shop window (your website) and you still need the customers to visit your store, in order to buy whatever it is that you are selling.
The only major difference is that (continuing the analogy) your local store window can only be seen by a small group of people, whereas your online business can be seen by the whole world. By engaging in eCommerce, you can take your business global.
For many businesses, this is truly an advantage, representing a wonderful opportunity.
But that is not the case for everyone, particularly for companies who sell a physical , tangible product. When planning to go online, therefore, you should spend some time thinking about your product and exactly who your target market is, because this will be a crucial factor in determining whether your venture is a success or a failure.
What it is that you plan to...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
