Ecommerce Should Be A Part Of Every Companies Marketing Portfolio
Internet use is growing year to year, and as more and more people have access, more and more companies are recognising the importance of integrating some form of ecommerce as part of their marketing portfolio. The internet never goes offline, and sites are accessible every hour of the day – there are no opening and closing times on the internet. For the average working person, the ability to be able to do their shopping in the comfort of their own home is welcome, and is becoming a very popular method of purchasing goods. Even for customers who still prefer the reality of a high street store, the internet provides a way of researching the product they are after, to compare different prices from different outlets, and to gain a little bit of prior knowledge about what they want that they can be armed with when listening to the sales patter of an overly enthusiastic salesperson.
Another advantage of the internet is its worldwide reach. Retailers no longer have to have stores in many different locations to become a national brand – by selling through the internet, they can get their product...
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