Site design is a primary determinant in online shopping. If your site looks dated or relies on inferior site design methodology it may be the reason your sales have not grown. Perhaps existing customers are used to the site, but what about new prospects? What impression do they have of your site? What would compel them to come back?
Take some time to research your competitor’s websites. What seems to work on their site? What have they done really well? How does this information stack up with your site? What have you learned?
Many ecommerce sites will phase in new site designs every two years or so. There are always new techniques and software applications to assist in the development of something that catches attention and is highly functional.
There is one area you should resist and that’s moving forward with a new site design that has been hastily put together simply to give your site a new look. Test the links and the functionality of the site design. Have friends and associates try a beta version of the site to bring to light any flaws in the design. There is nothing worse than pushing a new site design that is riddled with flaws and broken...
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