Many new ecommerce businesses have little idea the impact of trust marketing will have in their online business success.
For most customers the value of trust is important. This is why certain businesses continue to grow online while others do not.
In a very simplified sense online businesses that grow give their customers reason to trust them while many others do very little to instill trust.
Where does that trust come from?
1. Always work to improve Search Engine Optimization (SEO). Most web users refer to their favorite search engine as a litmus test for trust. If they cant find you in the first 50-100 slots in a search term they wont look any further. Work to convince the search engines you can be trusted and customers will follow.
2. Making promises and then delivering on the promise. Customers pay attention to how well your word stacks up against the reality of the checkout.
3. Customer service is always a big deal. Do your best to make sure every customer feels taken care of. There are ecommerce businesses that routinely drop the ball when it comes to customer service. Sadly, many will not be with us long.
4....
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