I stumbled across a website with a unique marketing angle. The use of ecological interests has resulted in improved marketing capabilities. In the case of the site I visited it was a jewelry company that specializes in recycled gold and diamonds.
The premise seems to be that there are significant gold and diamond supplies available so the need for the mining of these precious gems and ore may be reduced or even unnecessary. The reasons are many, but one of the key arguments has to do with the human deaths that result in battles over the ownership of the gems. Similarly this jewelry company considers the use of extensive gold mining to be a hindrance to solid ecological practices.
It is their contention that there are enough current supplies that no more gold or diamonds need be mined for decades. Existing gold supplies can be melted down to create new jewelry products and recycled diamonds can find a home in new settings.
Their philosophy appeals to many different consumers. For some this philosophy of ecommerce just makes practical sense. For others, this is a matter of ecological stewardship. For still others, the potential to reduce human rights abuses...
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