Organic search engine traffic is often considered to be the holy grail of traffic sources. It is free, plentiful (depending on your niche), and Internet users across the globe use search engines. However, as any seasoned website owner can attest, search engines can be as fickle as a teenage girl.
One day you are Number 1 and the search engines love you. The next day your site has been nonchalantly pushed to page 47. No rhyme or reason or “Dear John” letter. In order to balance out these inevitable downgrades, it is equally important for site owners to master the art of link building.
Link building is defined as locating other targeted sites in your niche, and either exchanging links with them, or having them link to you. The latter of the two – one way links – are considered to be the most ideal option amongst link building professionals.
Obtaining links from other sites basically gives you targeted traffic. And in many cases, links from other sites can last forever. Because of that aspect, it is important to incorporate this tactic into your overall online marketing plan.
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