Good customer relationship management – CRM software, such as GoldMine software for example, provides you with the ability to not only conduct effective sales management, but also effective marketing campaigns as well.
You can use your CRM to analyze your base of customers and prospects in order to target your best prospects by email. GoldMine is an excellent contact management application that allows you to filter records in this way to select exactly which prospects you wish to target. This then allows you to set up and manage an effective email marketing campaign, knowing that everyone targeted is likely to be highly responsive to your sales pitch.
Perhaps you only want to target existing customers in a particular location and not the customers in other places. It would be easy to filter the customer base and weed out only those customers in the location you want to target. Then you can send them a personalized email message with your promotional offer. You could even divide all your customers into different areas, depending on location, and send each segment its own promotional message, personalized for that area.
If you are running campaigns for...
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