Network etiquette is understood to be one basic rule: show consideration for the other party online. Until now, the edict has been written mostly from the point of view of relationships between individuals, or between businesses and consumers. One important group has often been overlooked: business-to-business (B2B). Business-to-business etiquette is a growing, evolving behaviour model for how to present oneself and represent one’s company when networking online. It is for this group that etiquette plays the most crucial part. The slightest improper behaviour online can ruin a good business opportunity. The guidelines were established from no central source but through a collaborative process that grew along with the Internet
Where businesses fail
Requesting reciprocal links
Asking for free advice
Requesting business services
Where businesses fail
Business operators new to the Web are eager to solicit prospects and partnerships online but are generally ignorant about how to go about it professionally. Without knowledge of B2B etiquette, your actions can be taken for rudeness or incompetence, leaving the other party with a poor...