Cold call email marketing is becoming less and less effective in both return on investment (ROI) as well as recipient conversion. So why do so many online businesses continue to use leased or purchased lists to market their business.
In some cases the email marketing plans that are developed are used by affiliate revenue sites that are looking to capitalize on their new venture. The net effect is not much different than a telemarketer call during the evening meal not welcome and completely disruptive.
It is easy to see why some might think that mass coverage email marketing is a good idea. The premise is the more people who receive the email, the more likely client conversions there will be.
While this approach may be touted as one of the best ways to tap into a potentially huge market Id like to explain why this approach rarely works.
1. Cold calls dont work. Reports continue to surface that indicate whether it is face-to-face or online cold call marketing is highly ineffective. This is why there are fewer and fewer door-to-door salesmen. Gone are the days when a vacuum cleaner salesman would show up at your door and practically insist on showing...
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