A crucial part of any online business is keeping in contact with your customers. The only way you can do that is with email. In these days of massive bulk emails, email certainly has its disadvantages, but its still one of your most effective tools in the battle for your customers business. While we would all love to have such a killer website and product that every visitor would purchase our stuff on their first visit, the reality is that just aint gonna happen.
Email marketing has earned a bad reputation in the last few years mostly because of the actions of indiscriminate bulk-emailers. You know the type. They send spam after spam of offers for of questionable pharmaceutical products, watches, software, and um, how shall we sayum, personal enhancement. They are easily recognizable by their misspelled subject lines and undecipherable from addresses. For good reason, most people are now extremely wary of handing our their email address.
So to get them to sign up on your email list you need to win their trust, and pique their interest. You can win their trust by calling your emails an e-newsletter. Make it sound warm and friendly. Pique their interest by...
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