Your email marketing campaign should be precisely targeted to bring forth the maximum profits and rewards to you. Of course you will want your email marketing campaign to be successful. Email marketing software is fantastic, but it can really only streamline your business processes and attract some new clients. It is up to you to familiarize yourself with other aspects of how to maximize the rest of your marketing campaign.
The very first thing that you must do is set some specifice measurable goals; both short term and long term. For example:
* Number of subscribers (short term) to your mailing list (e.g. 100) * Set date to reach 100 subscribers (e.g. 15 days or perhaps 30 days) * Number of subscribers (long term) to your mailing list (e.g. 5000, 10,000 etc.) * Set date to reach 5000 subscribers to your mailing list (e.g. 6 months, 12 months etc)
You should also develop certain tactics and strategies that will help you realize these goals. For example:
* Targeted Article Marketing to drive trafic to your sign up page * Provide targeted report, ebook, video, DVD, CD or other free material for enticement to sign up * On line and off line...