When I tell some people that we perceive and communicate emotionally and then give logical reasons for it, they are quick to deny it. However, salespeople know this to be true. They learn that people buy for emotional reasons and then rationalize the purchase. Showing someone why he or she needs the item or service will not get you as far as showing him or her why he or she wants it.
The same semantics happen with perceptions and communication. When we look at the physiology of perceptions, we learn that our clearest memories are ones that have an emotional context to it. The reason is: anything that is highly emotional will come through the amygdala in our brain, whether it is from fear or love, anxiety or excitement.
Other sensory information will come directly from the brain stem to the hippocampus and a more select version will come from the cortex.
So whether it was a happy memory, i.e. weddings, special vacation, birth of a child or a sad memory: death, injury, 9/11, or an assassination of a major figure, we hold clear details of what we were doing at the time.
Many people fight hearing this because “emotional” was... To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
