What are features? They are descriptions of what qualities a product possesses.
The XYZ car delivers 55 miles per gallon in the city.
Our ladders frame is made from a lightweight durable steel alloy.
Our glue is protected by a patent.
And what are benefits? They are what those features mean to your prospects.
Youll save money on gas and cut down on environmental pollutants when you use our energy saving high-performance hybrid car. Plus, youll feel the extra oomph when youre passing cars, courtesy of the efficient electric motor, which they dont have!
Lightweight durable steel-alloy frame means youll be able to take it with you with ease, and use it in places most other ladders cant go, while still supporting up to 800 pounds. No more backaches lugging around that heavy ladder. And itll last for 150 years, so youll never need to buy another ladder again!
Patent-protected glue ensures you can use it on wood, plastic, metal, ceramic, glass, and tilewithout messy cleanup and without ever having to re-glue it againguaranteed!
If you were selling an expensive watch, you wouldnt tell your reader that the face is 2 inches in...
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