A newsletter for 60 employees?
A visitor to the Managers Guide Web site asked for about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter.
I emailed the following response (slightly edited):
You have asked a good question. With 60 employees, your staff is big enough to need a newsletter, but not big enough to make a major spending commitment. On that basis, let me share a few observations with you.
First, while Im not sure why you want to communicate with these employees, I assume it is to maintain their loyalty and to increase their productivity (both common objectives for employee newsletters ).
To maintain (and perhaps increase) loyalty, I would recommend that you or some other appropriate person sit down once a month and simply write a letter. Think of it as a letter to a friend or colleague, and report any news of interest to them. You might report on hiring, about changes in policy, how to apply for benefits, or any other information they would find useful. Again, I would stress the need for an informal approach, perhaps...
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