A discussion of why enhancing meta tags simply does not always work as an effective form of search engine optimization for some sites.
One thing that is very puzzling to both expert and novice SEO marketers alike is the fact that adding meta-tags to a site may not always work. This is one of the big mysteries when it comes to dealing with search engine algorithms.
The main problem is that there are really two types of search engines. There are internal search engines and public search engines. They operate differently and search for different criteria when it comes to determining page rankings, which can make the life of a SEO expert difficult.
The truth is that the addition of meta-tags to the site seems to work best for the internal search engines. These search engines sift through the pages or products on your site and help narrow down the search results to the most relevant ones. Unfortunately, a public search engine such as Google performs a little differently. The database of Google for instance contains basically every page on the web and all of them contain keyword-maximized meta-tags that work in the vendors interest, not Googles. For this reason...
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