With video games dominating and transforming the landscape of our pre-teen children with a new virtual world for them to play in, it is refreshing to know that there are still classic toys available for our younger children to enjoy. Lets look at one of these special toys:
There is a classic toy, invented by two brothers in 1955, that still captures the imaginations of our pre-school children and youngsters alike. That toy, or product is: Play Doh.
Originally a wallpaper cleaner invented by brothers Noah W. McVicker and Joseph S. McVicker, Play Doh was introduced to schools in the Cincinnati area in 1955 because McVickers sister-in-law asked if it was a safe alternative to modeling clay. Play Doh was an instant hit and soon the McVicker brothers formed Rainbow Crafts Company to produce and sell their product. Additionally, the brothers showcased their modeling clay at a National Education Convention and the word spread to the big department stores, Macys and Marshall Fields. Soon after, Plah Doh was a national hit.
Advertising played a crucial role in the success of Play Doh. Captain Kangaroo, a very popular educator of young children at the time, endorsed...
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