Ecommerce can sometimes feel a bit like a rather gaudy carnival lots of bright colors, blinking lights and endless rows of carnival barkers calling to you to come to their booth and try your luck. The endless list of available products is mind numbing. It can be rather daunting to come to terms with jumping into the fray of online business when it seems you will likely be just another carnival barker calling, Step right up!
I can understand your fears, but I also know that a good entrepreneur is more closely aligned with an actor than a traditional business owner.
An actor?
First of all, heres what I do not mean by my previous comment. I do not mean that entrepreneurs are like actors in that they are not genuine and are simply playing a part.
Secondly, this is what I do mean by that comment. I do mean that entrepreneurs are like actors in that they both understand that their role is to sell an idea. A good actor can sell you on the idea that they ARE the character they play. A good entrepreneur takes their enthusiasm for a product, converts their enthusiasm to trust and then uses that trust to sell an idea.
The idea is not necessarily the...