Direct marketing is not as difficult as it seems. Test, track and count your profits, thats how I do it. Lets break down some of the details in some of my most powerful direct marketing tips.
Make sure you know your numbers Figure how much income and units you need to sell in order to break even. Money matters first, the percentage rate follows. Our goal is to make money, not watch out for percentage rates. The standard is 1%. Say if we get a .5% but still make money, are we going to quit? I dont think so.
Next, youre going to want to key code just about everything you can. This way you can track what works, what doesnt and in the long run will help you produce a better converting direct mail campaign. Youre also going to want to test everything. The copy, the design of the package, the offer itself, the pricing and the time you mail out. This is where they key codes will help since they will be tracking everything for you.
Be an informed list buyer. Lists are typically used for one time, as they belong to the list owner. However, once they reply to your offer, theyre yours. Youre going to have to be flexible. The list owners also require a sample of your...
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