Successful marketing is the combined result of a number of clearly spelt-out strategies for identifying the target market, apart from other niche segments, and implementing them with conviction and commitment to both these steps, and the constituents of the market itself. The term target does specify the thrust areas to focus ones marketing efforts, but does not exclude others. The pattern or sequence of the thrust, applied one at a time, does perhaps ensure concentration of efforts and the feasibility to see positive results, for review and modification in the next target area.
One added advantage is that, the marketing team can study in depth, the intrinsic structure, language and specific features of the target market and decide on individually suited actions and thus maximize the returns. However this ten step ladder to success is a compilation of simple down-to earth basics, in the definition and identification of the target and its features.
Identify problems specific to the target group: Each target group is bound to have some specific issues, and hence it is all the more necessary to address the thrust efforts on that. In this way the positive multiplier...
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