When the term sponsorship is used, what comes to mind is typically a business relationship and representation between a sponsor and a chosen event or business. This is a common conception associated with business and marketing terms since its used as a popular promotional tool.
Sponsorship, however, should be understood as a widespread concept; where the root meaning of support and help is the core of it. This type of sponsorship is found in discrete and protective programs – one of which includes the support of recovering alcoholics.
Yes, even victims of destructive addictions need sponsors. This form of support is not the same as with marketing where exposure is the goal. The aim for sponsoring alcoholics is to provide the necessary means for recovery and a return to normal life.
AA Alcoholics Anonymous
A widespread organization, where the term sponsor and sponsorship is practiced, is Alcoholics Anonymous or simply AA. AA is a meeting society that is informal in nature, with the goal of helping alcoholics achieve sobriety. A twelve-step program devised early on is used as the guidelines for which recovering alcoholics...
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