For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it.
Every day as I browse the logo news I find at least one article about a logo being launched for some type of event. When I see the design, I am almost always disappointed with the lack of creativity and general skill level. Im sure that a logo is one of the last things on a persons mind when they are trying to secure a venue, attract attendees, fill speaker openings, and make sure everything goes just right. But at the same time, having a killer logo for any event makes it more attractive to potential attendees. The event will have better attendance, build more trust, and perhaps most importantly, sell more promotional products.
This is especially important for large-scale, repeated events, such as the Olympics. Everyone recognizes the five interlocking ring design. But most host cities design a logo for their city that becomes the main logo used to promote the...
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