Putting together a big event is no small accomplishment. That’s why many organizations call on a professional event planner. Sometimes, however, you may have to organize a big event by yourself.
Kara Mickelson, a corporate planner for Toyota Motor Sales U.S.A., Inc., has planned everything from intimate dinners to corporate meetings to citywide events for 20,000 people. Here are some tips that she has found to be helpful:
• Get everyone on the same page. According to Mickelson, the first step is to sit down with everyone involved in the planning and set the objectives for the function. She also suggests that this can be an excellent time to assess what funds or resources will be available for the event. Mickelson believes one of the biggest mistakes planners make is improper budgeting. One way many pros save money is by printing their own meeting materials, including tent cards, signs, badges and more, with a company such as Avery Dennison.
• Think backwards. When should you start planning? “The best way to start is by backing everything out from the event day,” Mickelson advises. It’s critical not to plan too much...
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