Evisu – Jeans – Mens, Womens, Low Rise, Tight, Designer Jeans
Evisu jeans began in 1988 when Hidehiko Yamane, a self confessed connoisseur of jeans, went on quest to find the best products to import from anywhere in the world. But he became frustrated, as nowhere could he find quality denim. That is until he stumbled across a 1950s American loom, capable of weaving forty metres of selvedge denim a day. With this he developed the idea of producing exceptional jeans for connoisseurs like himself and Evisu was born.
Originally called Evis after the Buddhist God of prosperity, a seagull symbol was hand painted on each pair of jeans. It was a laborious process only producing twelve pairs of jeans a day. But in the nineties fashions were changing and before long the demand for vintage jeans grew and so did Mr Yamanes business. In 1997 production had to be moved to Italy but it still used the famous Japanese jeans. Today the seagull trademark can be seen all over the world and Evisu continues to expand with its newest additions including Evisu Shoos, Evisu European Edition and Kizzu.
Evisut-shirtsnew spring/ summer collection takes it inspiration from...
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