A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.
Why is word selection important?
Reason # 1: Attorneys and paralegals find you online by searching on keywords.
Reason # 2: Search engines categorize your website based on Metatags and keyword density.
Reason # 3: Prospects look for certain phrases when they need an expert witness with very specific experience.
Five sources for industry buzz words
Now is a good time to take an inventory of your website and promotional material. If your copy is stale, here are some good places to look for useful ideas to freshen up your own service descriptions.
Monitor competitor sites and maintain a file of best practices. Personalize and incorporate the good ideas into your own work to keep your website and printed materials current.
Review websites of law firms that specialize in your area of practice. Read their newsletters, articles and practice descriptions to gather ideas on important...
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