Having the pages with the proper keywords is one thing, but motivating visitors to those pages is another matter and often that part that is lacking.
You need to optimize your site navigation.
Think about how visitors are using your website. After a visitor has landed on a certain page, they have the trend to click on another page that sounds appealing. They get there because of the other links that appears on a page that they initially landed on. It’s all about enabling visitors to move about your site.
The typical website has menu links on each page. The wording on these links is what take hold of a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free” or “download” are good attention-grabbers.
There are some websites that are accomplishing a lot of traffic from search engines, but have low earnings. The trick is to try and use come cunning labelled links to get the visitors off that page and navigate them to the higher earning ones.
Before you begin testing, you need to have two things. Something to track and compare,...