EyeTrack III – Can It Really SEE Your Visitors Thought Paterns?
This you DO NOT want to miss: The newest report out on “seeing” what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you’re ready for the harsh reality?
The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.
So how do we utilize this new found information ? Knowledge is only power, unless it is applied.
Applying Knowledge: Homepage Layout
“The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.”
It is mentioned all throughout those articles that the people they tested and had the EyeTracker III track their movements, and they repeatedly looked towards the upper left hand corner first. The logical reason for...
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