The beauty of ezine advertising is that its the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities.
This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer.
There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad.
The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar to a page of classified ads in your local newspaper. This contains just a brief description with an email or link to your web site. This costs a few dollars, generally about half the cost of a sponsor ad.
A sponsor ad is placed at the top of the ezine, often under a heading like: “Please support our sponsor. This ten to fifteen line ad will draw more attention...
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