There was a time when it was routine to find a door-to-door salesman at your door trying to sell cook wear, a new vacuum or insurance. For the most part the rise in No Solicitation policies in many communities have rendered this method of marketing an antiquated throwback to another era.
Telemarketing was making significant inroads, convincing customers to buy products or services sight unseen. The national Do Not Call registry gave America back their evening meal.
Often what starts out positive can end up being perceived as negative when consumers find themselves overwhelmed or having to short circuit a salespersons pitch prematurely.
When customers have bad experiences with a persistent salesperson they are less inclined to listen to any future pitch.
Ezines have the potential to be a positive marketing tool, but ezines can also be abused. The balance point is when the ezine is both infrequent and anticipated.
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