Ezines can either come across as a brilliant means of human connection or as a thinly veiled form of advertising.
Many business ezines are built around the premise that they need to constantly pitch products in the hope that something grabs the attention of the reader.
The truth is most readers will hit the delete button and report you for spamming if you place your ezine in a high-pressure sales environment.
Your customers or potential customers may either be sizing your business up as a potential partner or they may be interested in how much you know about the products and services you represent.
There are numerous bits of advice on what you should include in an ezine. However, if I can be so bold as to present my top five, I would say the following would be appropriate components to add to your ezine.
* At least one knowledge-based article that has commonality with a product or service you provide.
* Testimonial or feedback from an actual customer.
* Home-remedy or practical use for a product you carry.
* Contact information (including email address).
* Preview of the next issue.
In business we often get...
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