Most people dont like change. It means having to re-adjust routine, change habits and throw your order of process into upheaval. You are leaving your comfort zone. Most people dont want to do this, so those people fail. Even when that change could mean something GOOD people balk.
Internet marketing is no different. You get used to doing something one way, you use the same ad sources for your marketing, you go after promoting the same products, and your web pages even start looking the same. I have heard this saying from just about every successful business person I know:
If you keep doing what youre doing . . . youre going to keep getting what youre getting.
When my income, my web sites activity (visitors) and my fulfillment hit a plateau and I wasnt at my goal, I knew I had to do something different. I totally believed in what I was doing, I enjoyed it, but it became routine. When that happens a complacency takes effect and its picked up in your written content, your follow ups, and even phone communication with your customers.
Somehow, you realize that you have gotten away from your purpose, but you are doing everything you know to do,...
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