Click fraud is one of the most pressing concerns among PPC advertisers. Even though search engines try to minimize the problem, people are concerned about click fraud. In a recent survey of nearly 50 percent search marketers had planned to monitor click fraud. The key to fighting click fraud is to have a plan tailored to your own campaign.
Even though the major search engines monitor click fraud, you can take certain measures to help them.
Monitor your CTR (Click Through Rate). Look for sudden changes such as a sharp increase.
Watch for changes in conversion rates. If your ad campaign normally converts at 2 percent, and it suddenly drops for no obvious reason, it might be a sign of click fraud.
Observe how quickly you go through your daily budget. If it used to take your business to go through your daily budget in ten hours, and now it only takes 4-hours, it could indicate click fraud.
Check your log files for suspicious IP addresses. Some PPC search engines offer IP address filtering.
Monitor your account for traffic from unusual geographical locations. If you havent done it already, turn on geo targeting.
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