Find Out How Well Your Website Is Doing With Free Web Log Analysis Tools
Nowadays, many web hosting companies offer free tools for analyzing web traffic statistics. Some of these tools are AWStats and Webalizer. The data produced can be very useful to help you locate the effective and ineffective areas of your website.
One of the most important data reported by the stats programs is the number of unique visitors to your website. With AWStats and Webalizer, the data is presented on a daily, weekly and monthly basis. By viewing it you will be able to measure your website’s activities.
However, the data about unique visitors alone is not enough to determine how well your website is doing. You must also identify the behavior of your visitors to measure more accurately the effectiveness of your site. As one of the most popular web traffic analysis tools, AWStats allows you to find out the average visit duration of your site visitors.
If there are too many brief visits, say less than 30s, it is most likely that there is an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords target the wrong...